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CoAP is achievement oriented and has developed action plans, each with its own aims and objectives.
Our collective aim is to socialise demographic change and help people and organisations build advantage from it.
CoAP Mission
To resolve to remove age barriers, create employment opportunities for all sectors and communities and to help provide local business with a real and sustainable competitive advantage.
About CoAP
 The Coming of Age Partnership, previously known as the Mature Workforce Initiative (MWI) was founded in 2003. Originally chaired by Peter Tomlinson, former MD of Saga Radio, the organisation was and still is a not for profit, community of interest ‘social enterprise’ partnership whose main vision is to support the delivery of sustainable social and economic change in the West Midlands
CoAP has been extremely proactive with respect to the age and employment agenda, influencing employment policy, interpreting demographic change and planning action groups to help educate employers and individuals across a wide industry and services sector spectrum.
A key element of the success of the CoAP is its continual support network. Nationally recognised organisations, such as TAEN (The Age and Employment Network), a founding sponsor of the MWI, continue to provide financial and mentoring support through its regional consultants. TAEN has facilitated the growth of the partnership into a recognised centre of expertise on age and employment in the West Midlands.
CoAP is a partnership which is currently represented and supported by:
Learning & Skills Council, Jobcentre Plus, Advantage West Midlands, ACAS, REC (Recruitment and Employment Confederation), West Midlands Employer Coalition, PPDG (Pertemps People Development Group), Business in the Community, PRIME, Age Concern West Midlands, Confederation of West Midlands Chambers of Commerce, Birmingham Professional Divercity and other private sector organisations.
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